Matthew Rainson - Content Strategist & Writer
Experienced content strategist with 15+ years crafting clear messaging that translates complex topics into accessible content.
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Content Philosophy
It's All About The Content
"Content is King." Bill Gates wrote this in 1996. His prediction was correct.
The web is driven by content. Great content connects with audiences.
Areas of Expertise
Content Creation
Crafting clear messaging for reports, web content, blogs, and social media posts.
Strategic Planning
Developing content strategies that align with organizational goals.
Accessibility
Editing for clarity and ensuring content reaches diverse audiences.
Professional Experience
1
Consumer Financial Protection Bureau
9 years of experience creating consumer-focused content and managing critical reports.
2
substance abuse and mental health services administration
5+ years developing strategic communications and creating consumer-facing content.
3
eBay
5+ years creating customer support content for 130+ annual product rollouts.
Key Achievements at CFPB
1
Annual Report Development
Led development of 80+ page Consumer Response Annual Report. Among CFPB's top 20 downloads.
2
High-Impact Reporting
Created 30-page medical debt report in just 2 weeks. Generated national media attention.
3
CMS Redesign
Led migration of 500+ articles with zero downtime. Reduced support requests by 50%.
Pandemic Response
Critical Financial Information
Created 30+ pages of pandemic support content. Often with 24-hour turnarounds.
Spearheaded joint effort with 5 internal teams. Earned individual and team awards.
Education & Certifications
University of Michigan
Master of Public Health (MPH)
University of Phoenix
Master of Business Administration (MBA)
Certified Usability Analyst
Professional certification in UX principles
Kalamazoo college
BA in Psychology
Let's Connect
I'd love to connect with you—particularly if you're seeking a content creator who brings critical thinking and creativity to every project.
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